A beautiful storefront for your boat lot — priced by how many boats you're actually selling.
A self-serve storefront builder for independent boat dealers and brokerages. Pick a template, add your boats, publish. No service module, no parts catalog, no accounting suite you'll never open.
What are you paying to list boats?
Live estimate
SaleHull Growing Lot
DockMaster
$165/mo per module, 3 modules typical
$495/mo
DealerRock
Flat bundled-suite pricing
$390–890/mo
You keep
$5,232/yr
Competitor figures are (est.) published list prices for bundled suites including service, parts and accounting modules — not a quote from either vendor. Savings shown against DockMaster's 3-module estimate.
$330-660 (est.)
Realistic stacked monthly cost of a marine DMS once you add the modules needed to get a public catalog.
3 of 4
Modules in a typical DMS bundle a 10-40 boat lot never touches: service scheduling, parts, accounting.
0
Tiers those suites offer for dealers who only want a browsable catalog with contact info.
How it works
Live by the end of the afternoon
No implementation call, no onboarding fee, no data migration project.
Pick a template
Choose the Harbor Grid theme, upload your logo, and set your colors.
Add your boats
Enter year, make, model, length, beam, draft, hull material, and engine hours, then upload photos.
Merchandise the grid
Mix listing tiles with promo tiles — price drops, new arrivals, end-of-season, featured badges.
Publish and share
Every boat gets its own shareable link with your contact info — ready for Marketplace, Instagram, and forum posts.
Real storefronts
See what you can build
Three live example storefronts, not mockups — click through to a real, working store for each look.
Flagship
Leads with your best boat, full-bleed, above the rest of the fleet — best when you've got a standout unit to sell the others by association.
View demo storefront →Lot Map
A dense, price-first grid plus a real embedded map of your actual lot — buyers see exactly where to find you.
View demo storefront →Boardwalk
Editorial list rows, serif headings, a boutique-brokerage feel — every boat gets room to breathe instead of a tile.
View demo storefront →Compared
SaleHull vs. the DMS suites
| SaleHull | DockMaster | DealerRock | |
|---|---|---|---|
| Entry price | $29/mo | $165/mo per module | $390-890/mo |
| Priced by inventory size | Yes | No | No |
| Public catalog storefront | Yes | Add-on module | Included in suite |
| Service, parts, accounting | Not included | Bundled | Bundled |
| Self-serve signup | Yes | Sales call | Demo required |
| Contract | Monthly | Annual typical | Annual typical |
DockMaster and DealerRock figures are published list prices for bundled suites (est.) as of this writing — confirm current pricing directly with each vendor.
Pricing
Pay for the boats you're selling
Tiers are based on active listings — sold boats don't count against your limit. Every new store starts on a Free plan (up to 2 active listings, no card required) — upgrade only when you need more room.
- Storefront at salehull.com/your-lot
- Mark boats sold in one click
- Shareable per-boat links
- Cancel any month
FAQ
Questions dealers ask
How much does boat dealer website software cost?
Full marine DMS suites like DockMaster and DealerRock typically cost $165-890/month, priced for dealerships that also need service, parts, and accounting modules — a small lot that just wants a public catalog can pay significantly less with a tool priced by listing count instead.
Do I need a full DMS just to get a boat inventory website?
No — DMS suites bundle service scheduling, parts, and accounting alongside the website; a dealer who only needs a public catalog site can use a lighter, listing-count-priced tool instead.
How is SaleHull priced?
By active listing count, not a flat suite fee: $29/month for up to 10 boats, $59/month for up to 30, $119/month for up to 75, and $249/month for unlimited listings.
Do I need a card to try SaleHull?
No — every new store starts on the Free plan automatically: up to 2 active listings, no card required. Upgrade to a paid tier only when you need more room.
What happens when a boat sells?
Mark it Sold from your dashboard and it comes off your public storefront automatically — only Active listings are ever shown to buyers. It stays in your dashboard's listing history, it just stops counting toward your plan's active-listing cap.
Can I use my own domain?
Not currently — every storefront lives at salehull.com/your-lot-name. There's no custom-domain support today.
More detail: How much should a boat dealer website actually cost?
Your boats deserve better than a Facebook album.
Self-serve signup. Cancel any month. No sales call.