A beautiful storefront for your boat lot — priced by how many boats you're actually selling.
A self-serve storefront builder for independent boat dealers and brokerages. Pick a template, add your boats, publish. No service module, no parts catalog, no accounting suite you'll never open.
What are you paying to list boats?
Live estimate
SaleHull Growing Lot
DockMaster
$165/mo per module, 3 modules typical
$495/mo
DealerRock
Flat bundled-suite pricing
$390–890/mo
You keep
$5,232/yr
Competitor figures are (est.) published list prices for bundled suites including service, parts and accounting modules — not a quote from either vendor. Savings shown against DockMaster's 3-module estimate.
$330-660 (est.)
Realistic stacked monthly cost of a marine DMS once you add the modules needed to get a public catalog.
3 of 4
Modules in a typical DMS bundle a 10-40 boat lot never touches: service scheduling, parts, accounting.
0
Tiers those suites offer for dealers who only want a browsable catalog with contact info.
How it works
Live by the end of the afternoon
No implementation call, no onboarding fee, no data migration project.
Pick a template
Choose the Harbor Grid theme, upload your logo, and set your colors.
Add boats by HIN
Enter each boat's HIN along with year, make, model, length, beam, draft, hull material, and engine hours.
Merchandise the grid
Mix listing tiles with promo tiles — price drops, new arrivals, end-of-season, featured badges.
2022 Boston Whaler 210
$58,900
2019 Pontoon 24ft
$24,500
2021 Center Console 26ft
$71,200
2018 Bass Boat
$19,900
Publish and share
Every boat gets its own shareable link with your contact info — ready for Marketplace, Instagram, and forum posts.
Compared
SaleHull vs. the DMS suites
| SaleHull | DockMaster | DealerRock | |
|---|---|---|---|
| Entry price | $29/mo | $165/mo per module | $390-890/mo |
| Priced by inventory size | Yes | No | No |
| Public catalog storefront | Yes | Add-on module | Included in suite |
| Service, parts, accounting | Not included | Bundled | Bundled |
| Self-serve signup | Yes | Sales call | Demo required |
| Contract | Monthly | Annual typical | Annual typical |
DockMaster and DealerRock figures are published list prices for bundled suites (est.) as of this writing — confirm current pricing directly with each vendor.
Pricing
Pay for the boats you're selling
Tiers are based on active listings — sold boats don't count against your limit.
FAQ
Questions dealers ask
Full marine DMS suites like DockMaster and DealerRock typically cost $165-890/month, priced for dealerships that also need service, parts, and accounting modules — a small lot that just wants a public catalog can pay significantly less with a tool priced by listing count instead.
More detail: How much should a boat dealer website actually cost?
Your boats deserve better than a Facebook album.
Self-serve signup. Cancel any month. No sales call.