The Boat Dealer Website Builder Built for Small Lots

Most boat dealer website options fall into one of two buckets: a generic small-business website builder with no idea what a boat listing even is, or a full marine DMS suite that bundles a website inside service scheduling, parts inventory, and accounting software priced for a much bigger operation. SaleHull is built for the lot in between — an independent dealer or brokerage with under 30-40 boats in active inventory who wants a real catalog site without either compromise.

What SaleHull actually is

SaleHull is a self-serve storefront builder for boat dealers, priced by active listing count starting at $29/month. You pick a template, upload your logo and set your colors, and get a merchandising grid — a customizable layout of promo tiles and boat listing tiles, not a single fixed template with your logo pasted over someone else's design. Every boat you list gets its own page with a shareable link, so it's ready to post to Facebook Marketplace, Instagram, or a boat-sale forum, or text directly to an interested buyer.

How adding a boat works

There's no dealer management system required. You add boats through a quick-add form: year, make, model, hull type, length, beam, draft, hull material, engine hours, condition, price, photos, and description. You can also record the boat's HIN (Hull Identification Number) for your own reference — SaleHull does not claim to auto-decode a HIN into specs the way some car-dealer tools decode a VIN, because no free public government registry for that exists for boats. The HIN is stored as a real identifier you already track; everything else is a quick, direct entry.

The merchandising grid

Instead of a single repeating card layout, SaleHull's storefront is a grid you arrange yourself: a 2, 3, 4, or 6-column layout where you drag in promo tiles (a "new arrivals this week" banner, a seasonal push) alongside boat tiles, resizing and reordering as you like. It's the same underlying pattern used by GridDealer, SaleHull's sibling product for car dealers, adapted for marine inventory and a navy/cream/orange/teal palette instead of a car-lot look.

Pricing, by the boat

• $29/month — up to 10 active listings
• $59/month — up to 30 active listings
• $119/month — up to 75 active listings
• $249/month — unlimited active listings

That's a genuine 3-30x undercut of DockMaster's roughly $165/month per module (realistically $300-600+/month stacked) or DealerRock's $390-890/month bundled suite — because SaleHull isn't selling a service department scheduler or a parts ledger. It's selling the one thing a small lot actually needs: a place online where buyers can see, and dealers can share, real inventory.

Who it's for

SaleHull is built for owners and managers of small independent boat dealerships and brokerages — typically under 30-40 boats — who are currently priced out of, or overpaying for, a bundled marine DMS suite just to get a public-facing catalog. If that's your lot, publishing takes about as long as it takes to photograph your inventory and type in the specs.

Get started

Pick your plan based on how many boats you're actually selling right now, not how many modules a DMS vendor wants to sell you. Sign up, pick a storefront URL, add your first few boats, and publish — no sales call required.