Boat Dealer Website Pricing, Explained

If you just want a straight answer to "how much does a boat dealer website cost," here it is: it depends on whether you're buying a website, or a website bundled inside a full dealer management system. The two answers are very different, and knowing which one you're being quoted is most of the battle.

The bundled-suite answer: $165-890/month

If you're pricing a marine DMS suite like DockMaster or DealerRock, the website is typically one module inside a larger platform. DockMaster is commonly quoted around $165/month per module, which realistically lands at $300-600+/month once a dealer stacks the modules they need alongside the website. DealerRock's bundled suite is generally quoted in the $390-890/month range. These prices reflect real software — service scheduling, parts inventory, accounting — most of which a small catalog-only lot never opens.

The catalog-only answer: $29-249/month

If you only need a public inventory site — listings, photos, prices, contact info, no service or parts modules — pricing usually scales with how many boats you're actually listing rather than a flat suite fee. SaleHull, for example, runs $29/month for up to 10 active listings, $59/month for up to 30, $119/month for up to 75, and $249/month for unlimited. A lot with a handful of boats pays proportionally less than a 300-boat operation, because the price tracks inventory size instead of dealership complexity.

Quick decision guide

• Need service scheduling, parts inventory, or dealership accounting? Expect $165-890/month for a bundled DMS suite.
• Just need a public catalog with contact info and shareable listing links? Expect $29-249/month for a listing-count-priced tool.
• Not sure? Count your active listings and your operational needs first — the price should follow from that, not the other way around.

Find your number

Use SaleHull's pricing calculator on the homepage — enter how many active boat listings you have, and it shows the matching monthly tier instantly, alongside what the same coverage would cost inside a bundled DMS suite for comparison.

The short version

A boat dealer website should cost what a website costs — not what a five-module dealership platform costs because the website happens to live inside it. For most independent lots under 30-40 boats, that means $29-249/month, not $165-890/month.